The Reef-World Foundation has been selected for The Escape 100, a well-known campaign highlighting the top purpose-led companies to ‘escape to’ in 2022!
Beating some 13,000 other company nominations, The Reef-World Foundation has ranked number 6 globally thanks to our inspiring mission, positive impact and flexible working environment – ranking alongside social enterprise giants like Oddbox, OLIO, Too Good To Go, Moving Worlds and more.
The Escape 100 campaign was started by Escape the City. While on their mission to help 1,000,000 quit their corporate jobs and find work that matters to them and the world, they began to wonder: what actually makes an organisation different, forward-thinking, and impactful? They came up with a scoring system of 6 criteria (Impact, People, Mission, Planet, Innovation and B-Corp) to rank companies, including anonymous employee reviews – and ‘The Escape 100’ was born.
This campaign comes at a key moment in working history. Since the pandemic started, employees all over the world have been given time to think about what really matters to them, and are increasingly prioritising finding new meaningful, flexible and forward-thinking work environments (as reported by The Times). In Escape the City’s recent survey of 1500 job-seekers, 89% want a career with a clear sense of purpose (up from 71% in 2015), with 73% saying that their reflection time during the pandemic has made them reevaluate their path. Furthermore, for 74% of professionals, a flexible working location is the primary barometer they use when choosing a new role.
Dom Jackman, Founder of Escape the City, explained further: “The job market is still dealing with the impact of the pandemic, and job seekers will have to work harder than ever to find opportunities that align with their values. This list has been designed to rank organisations on the metrics that really matter. What are they doing to save our planet? How do they look after their people? What problems are they solving? These are all things that job seekers want to know in 2022, and we hope this list helps talented people discover interesting opportunities and organisations that they might not have found otherwise.”
The Reef-World Foundation’s Director, JJ Harvey, commented on what the campaign means to the company: “This is a fantastic recognition of our combined effort to ensure that The Reef-World Foundation is a forward-thinking and evolving organisation that is positioned to effectively take on the challenges we face in helping to protect and conserve coral reefs. We are delighted to be in the top 100 for the 3rd time in a row and coming #6 this year shows that we are on the right track. Our staff have been key to this and this award is a reflection of their input and hard work. ”.
Emma Levy, who works at The Reef-World Foundation, commented: “The senior management at Reef-World work hard to make sure every employee is happy, heard and thriving. It’s a pleasure to work where everyone is highly motivated due to a shared passion for marine conservation and genuinely enjoying working together as a team.”.
The Reef-World Foundation is a registered UK charity which delivers practical solutions for marine conservation around the world. The charity leads the global implementation of the UN Environment Programme’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally.